One of the best things you can do to give your photography and your business a real jolt is to attend photography conventions. This week we are here at the Southwest Professional Photographers of America Convention happening in Arlington Texas. Join me while I enter print competition, attend classes and check out the awesome trade show.
Family portrait photography is one of the most lucrative forms of photography. There are several reasons for this. One is that the more people you add to an image, the smaller the people get, so it’s easier to sell larger portraits for the wall this way. Family portrait sessions also lend themselves nicely to breakdowns. After you have the family portrait “in the can” you can move on to other poses that will increase your ability to sell additional poses. With all these poses being photographed in basically the same place, whether it be on a particular background in the studio, or in a lovely outdoor location, you now have several images that can be displayed beautifully together in a wall grouping.
One of the first things you need to think about when designing the way your photography business is going to work is to create your customer avatar, or your description of your ideal client. As a photographer you are not going to be able to serve every type of client, and it’s critical that you narrow down your focus to those folks most appropriate to your type of photography business so that you can keep your marketing efforts streamlined. Start thinking about the type of people that you would like to serve. Do you want to work with emotional, passionate, creative type people who love art and will want to purchase large wall portraits, or do you want to attract more analytical, business type clients who will need to justify what they spend on photography? The type of client that you attract will have a significant impact on how you do your marketing. Emotional people will be attracted to very different types of marketing than will analytical types. And what you can charge for your work will vary greatly as well because of the differences in these people’s personalities. The brand you choose to portray and the position you choose in the market will also greatly impact who needs to be your ideal client.
If everything that I’m talking about is “old hat” to you, then you probably already have all of this figured out. Great job! It is going to help ensure your success. But, if you don’t, then you need to start really thinking about this.
If you have any questions, please ask them in the comments below.
By the way… I apologize for not announcing the winner of last weeks coaching call. I got thrown off by the technical difficulties in moving my site, so please forgive me for being late.
The Winner is…… Paula Brady! Yay!!!
Paula – you have won a 30 minute coaching session with me. 🙂 Please give me a call @ the office @ 512-997-7429 and I will get you set up for our call. Congratulations!
Hi everyone! I just wanted to update you on our migration to the new server. We have run into a couple of issues that have slowed down the migration process. I wanted to let you all know that we may not be able to get everything moved over today, so I may not be posting a video as I usually do.
Thanks for your patience! I will let you know when everything has been completed. In the meantime, there are lots of previous videos to watch. 🙂
Running a photography business on your own is only possible for a short time. If you want to be able to grow and thrive in your photography business you need to start bringing on other people to help you… in other words… Get A Team. As soon as you have the money to do so, start replacing some of the tasks you currently do with someone else. You will be much happier having more time to focus on photography and growing your business than on the tiny little details that go into operating one.
You probably already know that taking portraits i the middle of the day is not the best idea. The overhead sunlight creates “raccoon eyes” on your subjects that is less than flattering. If you can possibly avoid photographing in the middle of the day I highly recommend you do so, but if you are unable to schedule a session for late afternoon or early morning, when the lighting is much more pleasing, then here are a few suggestions for obtaining better results.
1. Photograph your subjects in open shade.
2. Use a flash or other auxiliary lighting and balance it with the daylight.
3. Use a reflector to fill in the shadows.
As I said before… if you can possibly avoid photographing at mid-day… this is going to be your best option.
Hey everybody! I just want to give you all a heads up that we will be moving my blog this weekend. The wordpress.com site doesn’t have all of the features I want to be able to provide you with great content and other cool stuff.
So… here’s the deal. My blog will be at the same address, starting on Monday March 3rd. The site will stay at the current location for this weekend, but I will not be posting my Saturday video, and I will be taking Sunday off as usual. This will give us two days to migrate the site over without losing anything. On Monday, you will see a brand new site. Yay!!!
The most important thing I need to tell you is that if you are currently “following” my blog, you will need to subscribe again on Monday, or you will no longer get notices when I post new videos. There will be a subscription area on the right side of the blog where you can easily sign up.
Okie Dokie. That’s all for now. I will do videos Thursday and Friday as usual, and I will see you all again on Monday!
Have a great weekend!